MILKA, Paweł; GARNCARZ, Jakub. Standardisation versus adaptation in international marketing of Polish companies operating in foreign markets:The case of Maspex. International Entrepreneurship Review, Poland, v. 11, n. 1, p. 57–67, 2025. DOI: 10.15678/IER.2025.1101.04. Disponível em: https://ier.uek.krakow.pl/index.php/pm/article/view/2280.. Acesso em: 14 mar. 2025.