BOJANOWSKA, Agnieszka; ŁUKASIK-STACHOWIAK, Katarzyna; TOBOREK, Katarzyna. Investigating factors in the implementation of customer relationship management in Polish enterprises. International Entrepreneurship Review, Poland, v. 11, n. 2, p. 105–118, 2025. DOI: 10.15678/IER.2025.1102.06. Disponível em: https://ier.uek.krakow.pl/index.php/pm/article/view/2226.. Acesso em: 31 jul. 2025.