Milka, Paweł, and Jakub Garncarz. “Standardisation Versus Adaptation in International Marketing of Polish Companies Operating in Foreign markets:The Case of Maspex”. International Entrepreneurship Review 11, no. 1 (March 1, 2025): 57–67. Accessed March 14, 2025. https://ier.uek.krakow.pl/index.php/pm/article/view/2280.