Role of culture in international business: A synthetic review
- Krzysztof Wach
Abstract
The main objective of the paper is to discuss the role of culture in international business and to present main dimensions and typologies of cultural behaviours while doing business internationally. The article is organised in two sections. At first, cultural context of international business and entrepreneurship is discussed, which constitutes a separate research stream within the international entrepreneurship domain. The second passage is dedicated to the various most important classifications and typologies of cultural behaviours in international business. The article is a typical literature review.
Keywords
culture, internationalization, international business, international entrepreneurship
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