A review on dynamic capacities in strategic management
DOI:
https://doi.org/10.15678/IER.2020.0601.03Abstract
Objective: The essence of strategic management in every enterprise is targeted at creating value and adding competitive advantage for food and beverage enterprise. In the rapidly changing and complex environment, dynamic capacities play an important role in achieving and sustaining competitive advantage. The main aim of this article is to identify the nature and components of dynamic capacities that have significant effect on strategic management.
Research Design & Methods: The research method is based on both theoretical and empirical review of literature. The theoretical review of literature is focusing on dynamic capacities and strategic management.
Findings: From the empirical review, it was revealed that dynamic capacities and strategic management are very associated as they are embedded in each other. Also, the organizations should take cognizance of innovation and efficient decision making which are revealed to be critical dynamic capacities that do enhance value creation and competitive advantage (strategic management). The aftermath of this is the inevitability of organizational profit.
Contribution & Value Added: The organizations should focus on product innovation and efficient decision making to enhance value creation and competitive advantage over their competitors. Future studies may examine the performance of dynamic capacities on enterprise in a technology turbulent situation vis-à-vis the proposition of happenings in the Industry 5.0.
Keywords
dynamic capacities, strategic management, strength, weakness, profit
Author Biography
James O. Ayegba
PhD in Strategy and Marketing (2020, Jiangsu University, China); MBA degree in Human resourceManagement (Major) of the company (2015, Jiangsu University, China); Bachelor of Science (Bsc) (2006, Ahmadu Bello University, Zaria, Nigeria). His research interests include small and medium-sized enterprises (SMEs), electronic commerce, human resource management.
Zhou Lu Lin
PhD holder in economics and lecturer at the Department of Health and Economics Management Science and Engineering, Faculty of Management and Finance, Jiangsu University, Zhenjiang Jiangsu Province Post Code 212013 China. Professor. Zhou specialises in economics and international economics.
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