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Restarting for the thrill: Behavioural addiction to entrepreneurship


Objective: The aim of the article is to highlight the behavioural addiction to entrepreneurship by entrepreneurs.

Research Design & Methods: We followed a qualitative design in order to ascertain the publications to date with regards to behavioural addiction to entrepreneurship.

Findings: The study found that there seems to be a behavioural addiction to entrepreneurship by serial and habitual entrepreneurs, who continuously receive incentives from entrepreneurship development agencies without tangible businesses.

Implications & Recommendations: The implication of the study is that so many genuine entrepreneurs are overlooked for serial and habitual entrepreneurs because they seem to have experience in acquiring incentives without succeeding in running businesses. We recommend that entrepreneurship development agencies need to be aware of the behavioural addiction to entrepreneurship and monitor sponsored entrepreneurs on an annual basis.

Contribution & Value Added: The study brings about a novel angle in the entrepreneurship literature, whereby the success rate is overemphasized due to the benefits of entrepreneurship in creating jobs. But we highlight the need to evaluate and monitor entrepreneurs as they benefit from incubators, funding and mentorships.


Entrepreneurship, Habitual Entrepreneurs, Serial Entrepreneurs, Behavioural Addiction, Incentives


Author Biography

Ndivhuho Tshikovhi

Postdoctoral fellow at the Durban University of Technology, South Africa. He holds a doctorate in social and political sciences. His research interests includes entrepreneurship, public policy and behavioural addiction to entrepreneurship.

Farai Dziike

Social innovation lab coordinator at the Durban University of Technology. He holds a PhD in Materials Chemistry. His research interests includes nanomaterial science., electrochemistry and catalyst synthesis.

Sibusiso Moyo

Deputy vice-chancellor: research, innovation and engagement at the Durban University of Technology. She holds a PhD in Mathematics. Her research interests includes mathematics, entrepreneurship and higher institutions of learning.


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