Skip to main navigation menu Skip to main content Skip to site footer

Dreaming, designing, doing, developing, and innovation orientation: A case study of working in innovation Stanford style in remote rural Nicaragua


Objective: Since 2004, the author has worked in the cities of the Pacific Coast of Nicaragua in innovation and entrepreneurship. The message is innovation and the Stanford D School Design Thinking Model. In 2016, an invitation was received to work in the autonomous region of the Northern Caribbean Coast. This would be an opportunity to try the methodologies at the base of the economic pyramid in a remote rural location.

Research Design & Methods: This is a case study, taking the innovation work started in the United States and continued in Universities in Nicaragua to a very rural area with the guidance and support of UNICAM. UNICAM is the Universidad en el Campo, or, the University of the Country, an innovation in education. The goal is to take University-level education to the rural communities. The town is at the entrance to the RAAN, the developing northern Caribbean Coast of Nicaragua. The challenges were many in this rural community! Who would attend? Where would it be held? What would be a relevant theme for this community? What activities would help participants through a workshop on innovation? This was not the typical academic group of faculty and students that the authors work with.

Findings: The results showed that in this case study, you could take the theory and methodology directly to a rural population who did not have the advantages of a world-class education. They used the methodology of Design Thinking effectively.

Contribution & Value Added: The contribution here is opening the minds of the academic community that perhaps the goal should be to take applied education to the students wherever, and not expect the students to come to the cloistered halls of academia.


innovation, design thinking, UNICAM, rural sustainable development, inclusion



  1. Beckmann, W. (2017). Mulukuku AGII Workshop. Live performance in Mulukuku , November 24-25, Nicaragua.
  2. Berman, A. (2015). Intelligent by design: A design thinking approach to storytelling. Retrieved July 31, 2018, from
  3. Congreso Universida 2018 (2018). The 11th International Congress on Post-Secondary Education, Habana Cuba, Feb 12-16, 2018. Retrieved June 14, 2018 from
  4. Drahun, G. (2017). Design Thinking Diagrams. In SlideShare. Retrieved June 9, 2018, from
  5. Globe. (2018). Global Conference on Business and Economics. Retrieved June 14, 2018, from
  6. Gómez, S. E. (2017). Creating the innovative university in Nicaragua. Revista Nicaragüense de Antropología. Departamento de Antropología. Universidad Nacional Autónoma de Nicaragua, UNAN-Managua. Rettieved from index.php/Raices/article/view/221
  7. Greblikaite, J., Sroka, W., & Gerulaitiene, N. (2016). Involving young people in Polish and Lithuanian social enterprises by fostering entrepreneurial skills and abilities as entrepreneurial opportunity at university. Entrepreneurial Business and Economics Review, 4(3), 131-152. DOI:
  8. Hooker, A.B. (2018). CRES2018, Conferencia Regional de Educación Superior de América Latina y el Caribe Córdova, 2018. Córdoba, Argentina. Retrieved June 14, 2018, from
  9. Laguna, J. (2016). Desarrollando competencias en el modelo escuela nueva. Programa Universidad en el campo, UNAN-Managua, Nicaragua, Revista Científica de FAREM-Estelí. Medio ambiente, tecnología y desarrollo humano. Nº 19 | Año 5 | Julio-Septiembre.
  10. Lane, P. (2016a). Creating the environment for innovation and entrepreneurship. International Entrepreneurship | Przedsiębiorczość Międzynarodowa, 2(2), 53-66. Retrieved from
  11. Lane, P. (2016b). A pedagogy of interdisciplinary innovation. INTED 2016 conference proceedings: 10th international technology, education and development conference, Valencia, Spain: IAT-ED Academy, 4692-4698. DOI: 10.21125/inted.2016
  12. Lane, P. (2017a). Empathy the first step in design thinking. ICERI2017 Proceedings - 10th interna-tional conference of education, research and innovation Seville, Spain: IATED Academy, 4956-4962.
  13. Lane, P. (2017b). Five pieces of trash. Journal of Modern Education Review, 1(12), 833-840.
  14. Lindgren, L., & Samii, L. (2018). Marketing Management Association's 2018 annual spring confer-ence proceedings – Putting the pieces together: Top educators best practices new technology = relevant outcomes, 148-149.
  15. Maria Luisa Ortiz Cooperative, Mulukuku, Nicaragua. Retrieved June 14, 2018 from
  16. Ministry of Education Collumbia. (2010). Universidad en el Campo, proyecto de la U. de Caldas para Latinoamérica, Martes, 02 de Noviembre de 2010. Retrieved July 14, 2018 from
  17. Programa UNICAM presenta signifcativos avances ante el Consejo Universitaria. Retrieved Sep-tember 6, 2018 from
  18. Rodriguez, R. P. (2017). Rectoras’ Graduation Talk, Mulukuku, Nicaragua, December 2017. Retrieved March 1, 2018 from
  19. Sarkar, A., & Perényi, Á. (2017). Education agents as competitiveness enhancers of Australian uni-versities by internationalisation facilitation. Entrepreneurial Business and Economics Review, 5(4), 61-89. DOI:
  20. UNICAM-SINACAM Proyectos (Producer) UNICAM Programa de Extensión y Formación Universitaria UNAN-Managua. Retrieved March 1, 2018 from
  21. UNESCO (2018). UNESCO and Sustainable Development Goals. Retrieved June 14, 2018, from
  22. Universidad Nacional Autonoma de Nicaragua, Managua. (n.d.). Universidad en el campo. Re-trieved July 14, 2018, from


Download data is not yet available.

Similar Articles

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 > >> 

You may also start an advanced similarity search for this article.