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Fair trade phenomenon and its evolution in Visegrad countries



Objective: The objectives of this paper are as follows: to describe how the Fair Trade movement supports the achievement of the Sustainable Development Goals (SDGs), also using A Theory of Change, to analyze the Trade Fair phenomenon in the global scale, in the V4 countries and make a comparison with selected EU countries as well as an attempt to develop recommendations for the Visegrad Group countries in terms of the Fair Trade development.

Research Design & Methods: The research methods applied in the article are: studying the literature of the subject, analysis of source texts, the descriptive method and deductive reasoning (the observational method combined with a case study).

Findings: Fair Trade development level and the sales level in the analysed countries considerably differ from other developed EU countries.

Contribution & Value Added: Therefore, it was proposed in the recommendations to use the UK benchmarks and take advantage of the economic potential of the V4 group.


Fair Trade, Visegrad Group, Sustainable Development Goals, Theory of Change, the poor South


Author Biography

Wojciech Zysk

Associate Professor (Prof. UEK) in the Department of International Trade of Cracow University of Economics (Poland). Habilitated doctor of economics and finance (2020), PhD in economics (2003). He is the author and co-author of several books and over 90 scientific articles. His research interests include FDI, fair trade, SRI, CSR, international entrepreneurship, e-commerce, foreign trade, European business.


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