Misaligned competence logics and the employability skills gap: Global business services sector in Poland
Abstract
Objective: The objective of the article is to identify the employability skills gap between multinational corporations (MNCs) operating in the global business services (GBS) sector and prospective graduates, and analyses how divergent institutional logics shape competence expectations at labour-market entry.
Research Design & Methods: The study drew on focus-group data from GBS sector employers and university students in Poland in early 2021, offering a reference point from a period preceding the widespread adoption of generative artificial intelligence in workplace processes. The framework integrates institutional logics and signalling theory to interpret the mechanisms underlying observed competence misalignments.
Findings: The study suggests a systematic misalignment between an academic logic that privileges codified, measurable knowledge outputs such as technical proficiency and analytical capability and a market logic prioritising behavioural adaptability, proactivity, and interpersonal resilience under uncertainty. This misalignment reflects fundamentally different informational bases. Employers in MNCs select dispositional and contextual performance signals inherently resistant to credentialing, whereas educational institutions signal through standardised, measurable outputs. Proactive personality, communication competence, and adaptability emerge as bridging competencies spanning both logics.
Implications & Recommendations: The article offers a reference point for research on how generative artificial intelligence may reshape skills demand in the GBS sector. Educational institutions should reform credentialing and curriculum design, particularly around dispositional competencies, rather than treating the gap as individual student preparation.
Contribution & Value Added: The article advances person-environment fit theory by adding curriculum design as a structural conditioning factor in person-job fit. It proposes a competence-logic misalignment model potentially transferable to MNC contexts across other national and sectoral settings, subject to empirical validation.
Keywords
employability skills gap, institutional logics, signalling theory, multinational corporations, global business services, person-environment fit, Poland
Author Biography
Marek Ćwiklicki
Associate Professor at the Department of Public Management, Krakow University of Economics, Poland. His research interests include public management, organisation theory.
Agnieszka Pacut
Assistant Professor at the Department of Public Management, Krakow University of Economics, Poland. Her research interests include public policy, social economy, innovation.
Kamila Pilch
Assistant Professor at the Department of Public Management, Krakow University of Economics, Poland. Her research interests include public management, research methodology, and branding.
References
- ABSL, (2025). Business Services Sector in Poland 2025, ABSL: Warszawa. Retrieved from https://absl.pl/en/report/business-services-sector-poland-2025 on June 28, 2026.
- Álvarez-González, P., López-Miguens, M. J., & Caballero, G. (2017). Perceived employability in university students: Developing an integrated model. Career Development International, 22(3), 280-299. https://doi.org/10.1108/CDI-08-2016-0135 DOI: https://doi.org/10.1108/CDI-08-2016-0135
- Andrews, J., & Higson, H. (2008). Graduate employability, “soft skills” versus “hard” business knowledge: A European study. Higher Education in Europe, 33(4), 411-422. https://doi.org/10.1080/03797720802522627 DOI: https://doi.org/10.1080/03797720802522627
- Barner-Rasmussen, W., Ehrnrooth, M., Koveshnikov, A., & Mäkelä, K. (2014). Cultural and language skills as resources for boundary spanning within the MNC. Journal of International Business Studies, 45(7), 886-905. https://doi.org/10.1057/jibs.2014.7 DOI: https://doi.org/10.1057/jibs.2014.7
- Bauer, T. N., Bodner, T., Erdogan, B., Truxillo, D. M., & Tucker, J. S. (2007). Newcomer adjustment during organizational socialization: A meta-analytic review. Journal of Applied Psychology, 92(3), 707-721. https://doi.org/10.1037/0021-9010.92.3.707 DOI: https://doi.org/10.1037/0021-9010.92.3.707
- Becker, G. S. (1964). Human capital: A theoretical and empirical analysis, with special reference to education. University of Chicago Press.
- CEAPP. (2012). Study of Competences in BPO and ITO in Kraków. Final report. Kraków. Retrieved from https://plikimpi.krakow.pl/zalacznik/21521 on June 28, 2026.
- Cengage Group. (2025). 2025 Graduate Employability Report. Cengage Group. Retrieved from https://www.cengagegroup.com/edtech-research/employability-report/on June 28, 2026.
- Chhinzer, N., & Russo, A. M. (2018). An exploration of employer perceptions of graduate student employability. Education + Training, 60(1), 104-120. https://doi.org/10.1108/ET-06-2016-0111 DOI: https://doi.org/10.1108/ET-06-2016-0111
- Chowdhury, T. A., & Miah, M. K. (2019). Developing multidimensional employability skill index: A study of local and multinational companies in Bangladesh. South Asian Journal of Human Resources Management, 6(1), 73-96. https://doi.org/10.1177/2322093718821217 DOI: https://doi.org/10.1177/2322093718821217
- Clarke, M. (2018). Rethinking graduate employability: The role of capital, individual attributes and context. Studies in Higher Education, 43(11), 1923-1937. https://doi.org/10.1080/03075079.2017.1294152 DOI: https://doi.org/10.1080/03075079.2017.1294152
- Cooper-Thomas, H. D., & Anderson, N. (2006). Organizational socialization: A new theoretical model and recommendations for future research. Journal of Managerial Psychology, 21(5), 492-516. https://doi.org/10.1108/02683940610673997 DOI: https://doi.org/10.1108/02683940610673997
- Deloitte. (2025). Closing the employability skills gap. Deloitte Insights. Retrieved from https://www.deloitte.com/us/en/insights/topics/talent/human-capital-trends/2025/closing-the-experience-gap-through-talent-development.html on June 28, 2026.
- Denscombe, M. (2014). The good research guide: For small-scale social research projects (5th ed.). Open University Press.
- Denzin, N. K., & Lincoln, Y. S. (Eds.). (2018). The SAGE handbook of qualitative research (5th ed.). SAGE.
- Dorożyński, T., Świerkocki, J., & Urbaniak, W. (2016). Employers expectations vis-à-vis graduates of faculties of economics. Comparative Economic Research, 19(2), 93-109. https://doi.org/10.1515/cer-2016-0015 DOI: https://doi.org/10.1515/cer-2016-0015
- EC. (2019). Key competences for lifelong learning. European Commission. Directorate General for Education, Youth, Sport and Culture. Retrieved from https://data.europa.eu/doi/10.2766/569540 on June 28, 2026.
- Evans-Greenwood, P., O’Leary, K., & Williams, P. (2015). The paradigm shift: Redefining education. Deloitte. Retrieved from https://www.academia.edu/12711917/Education_Redefined on June 28, 2026.
- Farndale, E., Scullion, H., & Sparrow, P. (2010). The role of the corporate HR function in global talent management. Journal of World Business, 45(2), 161-168. https://doi.org/10.1016/j.jwb.2009.09.012 DOI: https://doi.org/10.1016/j.jwb.2009.09.012
- Ferencikova, S., & Grachová, D. (2024). Shared service centers in the Central and Eastern Europe: Theoretical framework. Journal of Eastern European and Central Asian Research, 11(2), 188-201. https://doi.org/10.15549/jeecar.v11i2.1262 DOI: https://doi.org/10.15549/jeecar.v11i2.1262
- Finch, D. J., Hamilton, L. K., Baldwin, R., & Zehner, M. (2013). An exploratory study of factors affecting undergraduate employability. Education + Training, 55(7), 681-704. https://doi.org/10.1108/ET-07-2012-0077 DOI: https://doi.org/10.1108/ET-07-2012-0077
- Fox, F. E., Morris, M., & Rumsey, N. (2007). Doing synchronous online focus groups with young people. Qualitative Health Research, 17(4), 539-547. https://doi.org/10.1177/1049732306298754 DOI: https://doi.org/10.1177/1049732306298754
- Friedland, R., & Alford, R. R. (1991). Bringing society back in: Symbols, practices and institutional contradictions. In W. W. Powell & P. J. DiMaggio (Eds.), The new institutionalism in organizational analysis (pp. 232-266). University of Chicago Press.
- Geodecki, T. (2021). The dimensions of territorial embeddedness of the business services sector in Central and Eastern Europe. Zarządzanie Publiczne, 2(56), 15-31. https://doi.org/10.15678/ZP.2021.56.2.02 DOI: https://doi.org/10.15678/ZP.2021.56.2.02
- Gold, T. (2024). American higher education at the crossroads: Between liberal arts and entrepreneurial education. Social Entrepreneurship Review, 2, 107-124. https://doi.org/10.15678/SER.2024.2.07 DOI: https://doi.org/10.15678/SER.2024.2.07
- Górecki, J. (2020). Krakow vs. other Polish destinations of outsourcing, offshoring, and the global business services sector. In Ł. Mamica (Ed.), Outsourcing in European emerging economies (pp. 129-141). Routledge. DOI: https://doi.org/10.4324/9781003018889-12
- Grant, A. M., & Ashford, S. J. (2008). The dynamics of proactivity at work. Research in Organizational Behavior, 28, 3-34. https://doi.org/10.1016/j.riob.2008.04.002 DOI: https://doi.org/10.1016/j.riob.2008.04.002
- Heijde, C. M. Van Der, & Van Der Heijden, B. I. J. M. (2006). A competence-based and multidimensional operationalization and measurement of employability. Human Resource Management, 45(3), 449-476. https://doi.org/10.1002/hrm.20119 DOI: https://doi.org/10.1002/hrm.20119
- Herbert, I. P., Rothwell, A. T., Glover, J. L., & Lambert, S. A. (2020). Graduate employability, employment prospects and work-readiness in the changing field of professional work. The International Journal of Management Education, 18(2), 100378. https://doi.org/10.1016/j.ijme.2020.100378 DOI: https://doi.org/10.1016/j.ijme.2020.100378
- Jaiswal, A., Arun, C. J., & Varma, A. (2022). Rebooting employees: Upskilling for artificial intelligence in multinational corporations. The International Journal of Human Resource Management, 33(6), 1179-1208. https://doi.org/10.1080/09585192.2021.1891114 DOI: https://doi.org/10.1080/09585192.2021.1891114
- Jackson, D. (2013). Business graduate employability – where are we going wrong? Higher Education Research & Development, 32(5), 776-790. https://doi.org/10.1080/07294360.2012.709832 DOI: https://doi.org/10.1080/07294360.2012.709832
- Jelonek, M., Kasparek, K., & Worek, B., et al. (2019). Kompetencje w gospodarce i na rynku pracy [Competences in the economy and labour market]. CEAPP. Retrieved from https://ceapp.uj.edu.pl/documents/4628317/143277112/Raport_NCBiR_Kompetencje_26.03.2019.pdf on June 28, 2026.
- Jiboku, J. O. (2023). Skills development within Nigeria’s multinational corporations. African Identities, 21(2), 425-447. https://doi.org/10.1080/14725843.2021.1932413 DOI: https://doi.org/10.1080/14725843.2021.1932413
- Knight, P., & Yorke, M. (2003). Assessment, learning and employability. Society for Research into Higher Education.
- Kopyciński, P. (2020). The embeddedness of firms and employees in Central Europe: Krakow as an offshoring and outsourcing centre. In Ł. Mamica (Ed.), Outsourcing in European emerging economies (pp. 155-165). Routledge. DOI: https://doi.org/10.4324/9781003018889-15
- Kristof-Brown, A. L., Zimmerman, R. D., & Johnson, E. C. (2005). Consequences of individuals’ fit at work: A meta-analysis of person–job, person–organization, person–group, and person–supervisor fit. Personnel Psychology, 58(2), 281-342. https://doi.org/10.1111/j.1744-6570.2005.00672.x DOI: https://doi.org/10.1111/j.1744-6570.2005.00672.x
- Maison, D. (2019). Qualitative marketing research: A practical text for understanding consumers. Routledge. DOI: https://doi.org/10.4324/9780429467028
- McMurray, S., Dutton, M., McQuaid, R., & Richard, A. (2016). Employer demands from business graduates. Education + Training, 58(1), 112-132. https://doi.org/10.1108/ET-02-2014-0017 DOI: https://doi.org/10.1108/ET-02-2014-0017
- McQuaid, R. W., & Lindsay, C. (2005). The concept of employability. Urban Studies, 42(2), 197-219. https://doi.org/10.1080/0042098042000316100 DOI: https://doi.org/10.1080/0042098042000316100
- Messum, D., Wilkes, L., Peters, K., & Jackson, D. (2017). Content analysis of vacancy advertisements for employability skills. Journal of Teaching and Learning for Graduate Employability, 7(1), 72-86. https://files.eric.ed.gov/fulltext/EJ1235859.pdf DOI: https://doi.org/10.21153/jtlge2016vol7no1art582
- Mohan, M. D., Sarfraz, I., Hewege, C., & Rajendran, D. (2018). An exploration of global employability skills: A systematic research review. International Journal of Work Organisation and Emotion, 9(1), 63-80. https://doi.org/10.1504/IJWOE.2018.091339 DOI: https://doi.org/10.1504/IJWOE.2018.091339
- Morrison, E. W. (1993). Longitudinal study of the effects of information seeking on newcomer socialization. Journal of Applied Psychology, 78(2), 173-183. https://doi.org/10.1037/0021-9010.78.2.173 DOI: https://doi.org/10.1037/0021-9010.78.2.173
- Muller, E., & Doloreux, D. (2009). What we should know about knowledge-intensive business services. Technology in Society, 31(1), 64-72. https://doi.org/10.1016/j.techsoc.2008.10.001 DOI: https://doi.org/10.1016/j.techsoc.2008.10.001
- Nisha, M. S., & Rajasekaran, V. (2018). Employability skills: A review. The IUP Journal of Soft Skills, 12(1), 29-37. https://www.proquest.com/openview/1f9f5ad8e5798a6b992e4c1bee830cbb/1
- QS. (2024). QS Global Employer Survey 2024. QS Quacquarelli Symonds. Retrieved from https://magazine.qs.com/qs-insights-magazine-22/bridging-skills-gap on June 28, 2026.
- Rao, M. S. (2014). Enhancing employability in engineering and management students through soft skills. Industrial and Commercial Training, 46(1), 42-48. https://doi.org/10.1108/ICT-04-2013-0023 DOI: https://doi.org/10.1108/ICT-04-2013-0023
- Spence, M. (1973). Job market signaling. The Quarterly Journal of Economics, 87(3), 355-374. https://doi.org/10.2307/1882010 DOI: https://doi.org/10.2307/1882010
- Succi, C., & Canovi, M. (2020). Soft skills to enhance graduate employability: Comparing students and employers’ perceptions. Studies in Higher Education, 45(9), 1834-1847. https://doi.org/10.1080/03075079.2019.1585420 DOI: https://doi.org/10.1080/03075079.2019.1585420
- Taghian, M., D’Souza, C., McCormack, S., et al. (2022). Perceptions of graduate employability for green multinationals operating in China. In N. Nguyen et al. (Eds.), Environmental sustainability in emerging markets (pp. 177-196). Springer. DOI: https://doi.org/10.1007/978-981-19-2408-8_8
- Tomlinson, M. (2017). Forms of graduate capital and their relationship to graduate employability. Education+ Training, 59(4), 338-352. https://doi.org/10.1108/ET-05-2016-0090 DOI: https://doi.org/10.1108/ET-05-2016-0090
- Thornton, P. H., & Ocasio, W. (1999). Institutional logics and the historical contingency of power in organizations: Executive Succession in the Higher Education Publishing Industry, 1958-1990. American Journal of Sociology, 105(3), 801-843. https://doi.org/10.1086/210361 DOI: https://doi.org/10.1086/210361
- Thornton, P. H., Ocasio, W., & Lounsbury, M. (2012). The institutional logics perspective: A new approach to culture, structure, and process. Oxford University Press. DOI: https://doi.org/10.1093/acprof:oso/9780199601936.001.0001
- Wang, Z., Zhang, J., Thomas, C. L., Yu, J., & Spitzmueller, C. (2017). Explaining benefits of employee proactive personality. Journal of Vocational Behavior, 101, 90-103. https://doi.org/10.1016/j.jvb.2017.04.002 DOI: https://doi.org/10.1016/j.jvb.2017.04.002
- Wirtz, J., Tuzovic, S., & Ehret, M. (2015). Global business services: Increasing specialization and integration of the world economy. Journal of Service Management, 26(4), 565-587. https://doi.org/10.1108/JOSM-01-2015-0024 DOI: https://doi.org/10.1108/JOSM-01-2015-0024
- World Economic Forum. (2025). Future of jobs report 2025. Retrieved from https://www.weforum.org/reports/the-future-of-jobs-report-2025/ on June 28, 2026.
